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Personalization Is the Game-Changer) /Alt () /Pg 7 0 R /K [0] >> endobj 39 0 obj << /Type /StructElem /S /P /E (How do you make customers stop scrolling and start clicking? ) /Alt () /Pg 7 0 R /K [1] >> endobj 40 0 obj << /Type /StructElem /S /P /E (Major Tom and Lounge Lizard Worldwide answered that question with hyper-personalized strategies. By tailoring email flows and curating social content, they made every customer feel like the campaign was designed just for them.) /Alt () /Pg 7 0 R /K [2] >> endobj 41 0 obj << /Type /StructElem /S /P /E /Alt () /Pg 7 0 R /K [3] >> endobj 42 0 obj << /Type /StructElem /S /P /E (2. Mobile-First Is Non-Negotiable) /Alt () /Pg 7 0 R /K [4] >> endobj 43 0 obj << /Type /StructElem /S /P /E (We are glued to our phones, and so are your customers. ) /Alt () /Pg 7 0 R /K [5] >> endobj 44 0 obj << /Type /StructElem /S /P /E <456E67696E65204469676974616C20616E642034484B20736177207468697320636F6D696E6720616E64206D616465206D6F62696C65207468656972207072696F726974792E204A757374206C6F6F6B2061742052616365204661636590732073697465846275696C7420666F72206379636C697374732077686F206D696768742073686F70206D69642D726964652E> /Alt () /Pg 7 0 R /K [6] >> endobj 45 0 obj << /Type /StructElem /S /P /E /Alt () /Pg 7 0 R /K [7] >> endobj 46 0 obj << /Type /StructElem /S /Figure /P 30 0 R /Pg 7 0 R /K [14] >> endobj 47 0 obj << /Type /StructElem /S /Figure /P 30 0 R /Pg 7 0 R /K [15] >> endobj 48 0 obj << /Type /StructElem /S /Figure /P 30 0 R /Pg 7 0 R /K [16] >> endobj 49 0 obj << /Type /StructElem /S /Figure /P 30 0 R /Pg 7 0 R /K [17] >> endobj 50 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [10] >> endobj 51 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [11] >> endobj 52 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [12] >> endobj 53 0 obj << /Type /StructElem /S /H1 /T (6 Key Insights from Case Studies) /E (6 Key Insights from Case Studies) /Alt () /Pg 8 0 R /K [8 9] >> endobj 54 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [13] >> endobj 55 0 obj << /Type /StructElem /S /P /E <332E20446174612049736E907420426F72696E672E204974907320506F77657266756C2E> /Alt () /Pg 8 0 R /K [0] >> endobj 56 0 obj << /Type /StructElem /S /P /E (What separates a good campaign from a great one? Data. ) /Alt () /Pg 8 0 R /K [1] >> endobj 57 0 obj << /Type /StructElem /S /P /E <4167656E63696573206C696B6520416D7369766520616E64205374726169676874204E6F7274682073686F77656420686F7720747261636B696E6720616E6420747765616B696E672063616D706169676E732063616E207475726E208D6F6B61798E20696E746F208D6F75747374616E64696E672E8E20> /Alt () /Pg 8 0 R /K [2] >> endobj 58 0 obj << /Type /StructElem /S /P /E /Alt () /Pg 8 0 R /K [3] >> endobj 59 0 obj << /Type /StructElem /S /P /E (4. Stories Build Connections, Not Just Sales) /Alt () /Pg 8 0 R /K [4] >> endobj 60 0 obj << /Type /StructElem /S /P /E <54686520436861726C6573207475726E656420612070726F6475637420696E746F20616E20657870657269656E63652E20466F72204269726B656E73746F636B2C207468657920736861726564207265616C2072756E6E657273902073746F726965732C2073686F77696E6720686F772074686573652073686F657320626563616D652070617274206F6620612072756E6E65729073206C6966657374796C652E20> /Alt () /Pg 8 0 R /K [5] >> endobj 61 0 obj << /Type /StructElem /S /P /E (This was all about creating a sense of belonging.) /Alt () /Pg 8 0 R /K [6] >> endobj 62 0 obj << /Type /StructElem /S /P /E /Alt () /Pg 8 0 R /K [7] >> endobj 63 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [14] >> endobj 64 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [15] >> endobj 65 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [16] >> endobj 66 0 obj << /Type /StructElem /S /Figure /P 31 0 R /Pg 8 0 R /K [17] >> endobj 67 0 obj << /Type /StructElem /S /Figure /P 32 0 R /Pg 9 0 R /K [10] >> endobj 68 0 obj << /Type /StructElem /S /Figure /P 32 0 R /Pg 9 0 R /K [11] >> endobj 69 0 obj << /Type /StructElem /S /H1 /T (6 Key Insights from Case Studies) /E (6 Key Insights from Case Studies) /Alt () /Pg 9 0 R /K [8 9] >> endobj 70 0 obj << /Type /StructElem /S /Figure /P 32 0 R /Pg 9 0 R /K [12] >> endobj 71 0 obj << /Type /StructElem /S /Figure /P 32 0 R /Pg 9 0 R /K [13] >> endobj 72 0 obj << /Type /StructElem /S /P /E (5. 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