New Media Agency Aims to Address Industry Pain Points
Canada’s newest media buying and management agency, , just launched with a goal to make media buying and digital advertising services simple, transparent and results-driven.Â
Because we’re dealing with a complex topic by nature, there’s this idea that if you get it, you get it, and if you don’t, you don’t. Clients should have access to the information they’re paying for in an honest and easy-to-understand way.
As organizations lean on paid media, the issue of convoluted jargon and complicated metrics make it difficult to understand what is actually driving results. Nearly half of organizations that are executing paid media campaigns don’t have a strategy for it. Digital media is a climbing industry with opportunities to grow an organization’s visibility and brand awareness, with a Worldmetrics report showing that data-driven marketing can result in a 15–20 per cent increase in ROI.
However, the missing link is not creativity but a strategic distribution strategy. The Vice-President of Digital Ad Operations and Strategy, Jason Hachkowski said:
We’ve seen so many scenarios where organizations have great and compelling creative, but they didn’t have the right media strategy. These teams wouldn’t get the results they wanted because the right people weren’t seeing their work. Media buying isn’t one size fits all, so our approach is thoroughly tailored to our clients’ needs and designed to meet their objectives.
Programmatic buying, which automates ad placements through real-time auctions, now accounts for about 90 per cent of display advertising transactions in developed markets. While automation has improved scale and targeting, it has also created the challenge of knowing where the money goes and how campaigns perform.Â
Rather than applying standardized campaign templates, organizations need custom media plans that are clear taking into consideration their needs, audience, objectives and how it supports creative. Kowalczyk stated:
We’re not a flashy company with a big name, but we’ll keep it real with you. Plain Language committed to meeting clients where they’re at and we’re looking forward to help them find the results they’ve been searching for.
Plain Language’s leadership team of six has decades of combined experience in the media and advertising industry and has already started taking clients. Its target audiences include creative agencies, government agencies, growth-focused companies, non-profits and charities.
About Plain Language
Plain Language is a media buying and management agency built for creative partners, public-sector marketers, and growth-focused teams who need clarity more than flash. We plan strategically, buy smartly, and report in plain language—so you always know what’s working and why. No jargon. No ego. Just media that moves.
