Luminary Appoints Sitecore Veteran, Greg Baxter as Luminary CX Director
Based in Sydney, has bolstered its Sitecore expertise with the appointment of Sitecore veteran and Strategy MVP, Greg Baxter. His official title is Luminary CX Director.
Sitecore is an enterprise-level CMS provider and has been ranked as a Web CMS Leader in Gartner鈥檚 Magic Quadrant for 10 consecutive years. Luminary has been building websites on the platform for a number of years but Baxter鈥檚 appointment underpins the agency鈥檚 strategic plans to strengthen its Sitecore offering.
鈥淥ver the past 20 years we have established a strong reputation for our technical capabilities,鈥 said Luminary CEO Marty Drill. 鈥淕reg brings a unique depth of experience in the strategy side of Sitecore, which provides the perfect complement to our developer team and will assist our clients in maximising the value of their investment in the platform.鈥
Prior to Joining Luminary, Baxter spent eight years at Sitecore, launching the Sitecore brand in Australia, New Zealand, and the broader Asia Pacific region. Baxter was awarded the prestigious Sitecore MVP for Strategy in 2018, and again in 2019. He remains one of only two Sitecore Strategy MVPs in Australia.
No more mythical 鈥楶hase Two鈥
Baxter has worked with an extensive list of blue-chip clients on their Sitecore strategies, including the Department of Defence, Toyota, Stockland, Sydney Airport, Auckland Airport, CSIRO, Network 10, AustralianSuper, ACMA and the National Maritime Museum, among others.
鈥淟uminary has the DNA to be the best Sitecore partner in the region,鈥 said Baxter. 鈥淭he agency鈥檚 strategic, design and technical smarts are the ideal complement to Sitecore鈥檚 powerful optimisation capabilities. So many Sitecore users have barely scratched the surface of what it鈥檚 capable of. Our goal is to help people realise its potential and roll out best practice solutions that optimise the platform from the outset 鈥 no more mythical 鈥楶hase Two鈥.鈥
One of Baxter鈥檚 first initiatives at Luminary was to set up the Melbourne Sitecore Marketers鈥 Meetup Group. The first official Meetup was hosted on 31 July with a panel of experts discussing headless CMS. The next will be hosted at Luminary鈥檚 Melbourne CBD office on 5 September. Luminary is also sponsoring the upcoming Sitecore Experience conference for marketers, and the Sitecore User Group Conference, SUGCON, where Baxter will be presenting on Sitecore personalisation.
About Luminary
has been creating award-winning digital experiences since 1999. They specialise in large-scale projects implemented with Kentico, Episerver, Sitecore & Umbraco.
