In Marketing We Trust Celebrates Dynamic Growth with Rebrand
Data-driven performance marketing agency, In Marketing We Trust rebrands to reflect their expanding market position and growth.
After experiencing significant global growth over the past two years and expanding their operations into new markets and countries, it was time for a refresh. Working closely with Nibble Digital, In Marketing We Trust now has a completely updated visual identity and communication strategy, including a brand new website that is a truer reflection of the brand.
In Marketing We Trust CEO, Paul Hewett said:
As a growing business, it鈥檚 crucial to have a brand that genuinely reflects our identity, our unique selling proposition, and our position in the market. We鈥檝e been fortunate to win and retain some of the world鈥檚 most well-known and loved brands over the past few years. They appreciate our results-driven approach and trust us implicitly, which aligns with our brand name.
As one of Australia鈥檚 leading technical performance agencies, works with some of the biggest brands in the world, including Expedia, Coca-Cola, American Express and Isuzu. Closer to home, the agency provides expert data-driven marketing to Tourism Australia, University of Technology, Sydney, Mitre 10 and more.
With their clients viewing the agency as an extension of their team, trust was the core message. This insight has been turned into a powerful brand thought, with the new tagline: 鈥淢easurable results. Immeasurable trust.鈥 This sentiment is carried forward through all marketing collaterals and is reflected both internally and externally.
鈥淥ur new tagline, 鈥楳easurable results. Immeasurable trust.鈥, perfectly encapsulates why our clients continue to expand their partnerships with us.鈥
The agency鈥檚 Data & Engineering division has successfully built and launched proprietary AI-powered software utilised by some of the world鈥檚 most advanced performance marketing teams in Europe, North America and Australia.
With a heavy focus on data, the new visual identity for the brand is fun and vibrant while still maintaining the brand鈥檚 deep maturity and expertise. Data elements are referenced by using geometric shapes and grids in the design and handwritten annotations allude to the team鈥檚 intervention in analysing and acting upon the data.
Now with a new visual identity that truly reflects the values of In Marketing We Trust, the agency is focused on further expanding their exponential growth across the core services of data & analytics, SEO and paid media, establishing their stronghold in APAC and broadening their position globally.
About In Marketing We Trust
In Marketing We Trust is the online marketing optimisation agency of choice for travel brands. They focus on return, not vanity metrics.
They鈥檝e worked with many highly successful travel clients like Expedia, Club Med, Columbus Direct, and eBay.
