Canada’s Heart Calls and World Media Awards Answers
Travel Manitoba’s brand refresh getting noticed by multiple international awards competitions.Ìý
As Travel Manitoba approaches the first anniversary of its new brand, the verdicts are coming in from around the globe: the campaign is a hit. Manitoba was recognized on a global stage when the Travel Manitoba brand refresh campaign Canada’s Heart Is CallingÌýreceived a finalist nomination at theÌýWorld Media Awards.Ìý
The World Media Awards recognize international brands, agencies and media partners who create the most effective, content-driven advertising campaigns in various sectors. This year’s nominees included notable names such as adidas, Volkswagen and Visa. In the Travel & Tourism category, Manitoba was up against campaigns from London,ÌýWalesÌýand Abu Dhabi. The awards show in London is represented by major media outlets includingÌýThe New York Times,ÌýForbesÌý²¹²Ô»åÌýThe Washington Post, and the panel of judges consisted of 37 marketing,ÌýadvertisingÌýand business professionals from around the world.Ìý
Alex Varricchio, Co-Owner of UpHouse, the marketing and PR agency who worked with Travel Manitoba on the brand refresh, said:
I can’t describe what an honour it is to be considered for such an amazing award. It’s really special to see our medium-sized, Manitoba-made agency up against some of the largest brands in the world. I couldn’t be prouder of our team and the work we put forward in partnership with Travel Manitoba to represent our home province.
Travel Manitoba’s marketing has won many otherÌýawards, includingÌýanÌýHermes Creative AwardÌý2023Ìý²¹²Ô»åÌýaÌýNYX Award.ÌýÌý
°Õ³ó±ðÌýCanada’s Heart is CallingÌýcampaign captures the emotions one feels when exploring Manitoba, whether that includes viewing the northern lights dancing in the sky,ÌýparticipatingÌýin an authentic IndigenousÌýexperienceÌýor visiting a world-class museum. In collaboration with local artists and retailers, Travel Manitoba andÌýUpHouseÌýcreated impactful videos, user-generated social mediaÌýadsÌýand eye-catching merchandise to launch the refreshed brand at a media event in January 2023.ÌýÌý
Colin Ferguson, President and CEO of Travel Manitoba, stated:
It’s no easy task to stand out in an incredibly competitive tourism market, so being finalists and winners at these competitions shows how big of an impact Manitoba has on a global scale. We’re thrilled that international marketing experts recognize how we are effectively showcasing our beautiful province.
°Õ³ó±ðÌýdigital campaign generated 26.8 million impressions, 40,000 digital ad clicks, 1.8 million video views and 512,000 visits to travelmanitoba.com. The launch event generated 240+ media clippings with a reach of 140+ million total potential audiences from online, print,ÌýradioÌýand TV.Ìý
Cody Chomiak, Travel Manitoba’s Vice President of Marketing, added:
We’ve loved seeing the response to the campaign from Manitobans, Canadians and beyond. We’re very proud of all the work UpHouse and Travel Manitoba have done to put this province on the map, and we can see how much it’s excited travellers. We’re looking forward to creating more campaigns that embody the beauty of Manitoba.
´¡²ú´Ç³Ü³ÙÌý±«±è±á´Ç³Ü²õ±ðÌý
UpHouseÌýInc. is an award-winning, diverse owned marketing and public relations agency. It is a certified diverse supplier through Canada’s LGBT+ Chamber of Commerce and is B-Corp Certified. With the mandate to inspire social consciousness of brands,ÌýUpHouseÌýworks with organizations to develop theirÌýbrands, campaigns andÌýstories and elevate messages that needs to be heard. The agency works to make communications authentic,ÌýaccessibleÌýand diverse.Ìý
About Travel ManitobaÌý
Travel Manitoba is a Crown Corporation under provincial legislation that leads and stimulates sustainable tourism growth in Manitoba’s $1.8Ìýbillion tourism industry. In partnership with the tourism industry, the agencyÌýis responsible forÌýtourism marketing, visitor information services,ÌýresearchÌýand public information.Ìý
Ìý
