Interviews with Digital Agencies & Marketing Leaders /blog/interviews/ Tue, 12 May 2026 07:56:14 +0000 en-US hourly 1 /wp-content/uploads/2020/03/favicon-100x100.ico Interviews with Digital Agencies & Marketing Leaders /blog/interviews/ 32 32 Glacial Multimedia on GEO: Structuring AI Visibility as a Standalone Service /glacial-multimedia-on-geo-structuring-ai-visibility-as-a-standalone-service/ Tue, 12 May 2026 07:20:35 +0000 /?p=381706 As generative AI continues to reshape how visibility is built online, agencies are beginning to move beyond experimentation and toward more structured GEO offerings. While some are still defining their approach, others are already integrating GEO into their service models and workflows. In this edition of The GEO Series, we spoke with Onur Birsen, Founder …

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]]> An Interview Where Anik Singal Reviews Legit Ways of Using ChatGPT in Marketing /an-interview-where-anik-singal-reviews-legit-ways-of-using-chatgpt-in-marketing/ Sun, 10 May 2026 23:13:23 +0000 /?p=381500 Entrepreneur and CEO of Lurn, Anik Singal, joined a Q&A session. If you want to discover more about how marketing teams are putting ChatGPT to use in their field, then scroll down to read the Q&A. 1. How did you get into the marketing field? Could you tell us about your career journey, starting with …

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]]> Diving into Asia’s Digital Marketing Scene: Exclusive Insights from a Q&A with Albin Lix, Founder & CEO of Digital Business Lab /diving-into-asias-digital-marketing-scene-exclusive-insights-from-a-qa-with-albin-lix-founder-ceo-of-digital-business-lab/ Sun, 10 May 2026 23:02:39 +0000 /?p=381493 Embark on a journey into Asia’s dynamic digital marketing scene. In a compelling conversation with Albin Lix, Founder & CEO at Digital Business Lab, we explored trends, challenges, and opportunities that define this vibrant realm. Get ready for firsthand insights, strategic marvels, and visionary perspectives that unveil the secrets to thriving in Asia’s digital marketing …

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]]> The AI Q&A Series: Victoria Samways, Marketing & 天美传媒女优 Manager at Major Tom Uncovers the AI-Powered Future of Digital Marketing /the-ai-qa-series-victoria-samways-at-major-tom-uncovers-the-ai-powered-future-of-digital-marketing/ Sun, 10 May 2026 22:57:58 +0000 /?p=381490 Welcome to the second edition of our AI Q&A series, where we continue our exploration into the dynamic world of artificial intelligence and the ever-evolving digital marketing landscape. We are thrilled to collaborate with Victoria Samways, Marketing & 天美传媒女优 Manager at Major Tom, a cherished member of our agency community. Together with her, we unveil …

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]]> Sports Marketing Trends: Interview with Luis Villa, War Room Inc. /sports-marketing-trends-interview-with-luis-villa/ Sun, 10 May 2026 22:50:41 +0000 /?p=381487 In the vibrant world of digital marketing, where innovation meets strategy, our recent interview with the esteemed members of War Room Inc., a powerful agency in the sports marketing arena, has been nothing short of illuminating. Our invitation to them was a gateway to explore the dynamic Sports Marketing sector, and they graciously accepted the …

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]]> The Web Agency Playbook: Mastering Revenue Diversification and Adapting to Future Trends /the-web-agency-playbook-mastering-revenue-diversification-and-adapting-to-future-trends/ Sun, 10 May 2026 22:47:12 +0000 /?p=381483 In the fiercely competitive world of web agencies, owners recognize that success hinges on adaptation. The rapid evolution of technology, especially in the AI domain, alongside shifting client expectations, underscores the crucial need for agencies to adapt. To help web agencies understand the big picture, we had an open conversation with Jeff Leibel, our Director …

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]]> Fintech Marketing 101: An Interview with Zak Westphal on Connecting with Retail Investors /fintech-marketing-101-an-interview-with-zak-westphal-on-connecting-with-retail-investors/ Sun, 10 May 2026 22:44:49 +0000 /?p=381480 The world of finance is going through a major shakeup thanks to new technologies transforming how everyday investors manage their money. This emerging world of 鈥渇intech鈥濃攁 blend of financial services and cutting-edge tech鈥攊s rewriting the investing rulebook. It鈥檚 both an exciting and complex landscape. Established players are scrambling to adapt as agile startups nip at …

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]]> Luminary on GEO: Measuring AI Visibility in the Age of Generative Search /luminary-on-geo-measuring-ai-visibility-in-the-age-of-generative-search/ Sun, 10 May 2026 22:32:08 +0000 /?p=381477 As generative AI platforms increasingly influence how information is discovered online, agencies are beginning to rethink how visibility should be measured and optimized. In this edition of The GEO Series, we spoke with Adam Griffith, Managing Director at Luminary, about how the agency integrates GEO into its services and how teams are adapting to the …

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]]> LOOP on GEO: Why 天美传媒女优 Authority Now Matters More Than Keywords /loop-on-geo-why-brand-authority-now-matters-more-than-keywords/ Sun, 10 May 2026 22:29:11 +0000 /?p=381474 As generative AI reshapes how information is discovered online, many agencies are still trying to understand what GEO really means in practice. For others, however, it is already becoming a structured part of their search strategy. In this edition of The GEO Series, we spoke with Michael John, CEO of LOOP, about how the agency …

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]]> The SEO Works on GEO: From Destination to Source in AI Search /the-seo-works-on-geo-from-destination-to-source-in-ai-search/ Sun, 10 May 2026 22:25:36 +0000 /?p=381471 As generative AI begins to reshape how answers are surfaced, not just searched, agencies are starting to rethink what visibility actually means. In this edition of The GEO Series, Ben Foster, CEO of The SEO Works, shares a perspective grounded in SEO fundamentals, but evolving toward something more: a shift from attracting clicks to becoming …

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]]> Crowd on GEO: Why AI Search is About Entities, Not Links /crowd-on-geo-why-ai-search-is-about-entities-not-links/ Sun, 10 May 2026 22:19:06 +0000 /?p=381469 The shift to generative AI is not just changing how users search. It is redefining how information is evaluated behind the scenes. In this edition of The GEO Series, Arunya Joshi, SEO Manager at Crowd, offers a perspective that captures this transformation clearly: the move from link-based ranking systems to entity-driven visibility. Based in Amsterdam, …

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]]> Pragmatica on GEO: From Traffic to AI-Driven Visibility /pragmatica-on-geo-from-traffic-to-ai-driven-visibility/ Sun, 10 May 2026 22:15:43 +0000 /?p=381466 As generative AI becomes a core layer in how users access information, agencies are starting to rethink one of the most fundamental questions in digital marketing: what does it actually mean to be visible? In this edition of The GEO Series, Michael Raus, SEO Expert at Pragmatica, shares a perspective rooted in performance but evolving …

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