How Disney Dominates Digital Marketing: Strategy Breakdown & Disney+ Campaigns
Since the birth of Mickey Mouse in 1928, the Walt Disney Company has become one of the biggest companies in the world. The mission of the company is to be one of the leading producers of entertainment, information, and inspiration …
Netflix Marketing Strategy & Campaigns: From VHS Tapes to Streaming Giant
Netflix is a focused passion brand, not a do-everything brand: Starbucks, not 7-Eleven; Southwest, not United; HBO, not Dish. Founded by Reed Hastings and Marc Randolph in 1997, Netflix is now a household name getting more and more popular among …
Fenty Beauty’s Marketing & Advertising Strategy
With her beauty, sensational life, hit songs and excellent performances, the barbados-born singer, Rihanna definitely managed to enthrall people for the last two decades. Of course, in addition to all these, we can say that Rihanna is one of the …
Lush Marketing Strategy & Campaigns: How to Attract and Retain Beauty Customers
Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time when most brands double down on digital engagement, Lush walked away from …
Outstanding Digital Marketing Strategies of Mercedes-Benz & Campaigns
Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world. Mercedes-Benz generates a big plan and plays its own original marketing strategy while creating amazing campaigns all around the world …
New Balance Marketing Strategy: Explore the Campaigns Fueling Their Explosive Growth!
After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance has proven that its marketing efforts have evolved to resonate with highly diverse audiences. The brand’s journey from functional footwear to a global fashion icon …
Top Things You Should Know About Adidas Digital Marketing Strategy & Campaigns
The digital marketing strategy and campaigns are behind much of the success of the number one sportswear manufacturer in Europe that it has enjoyed in recent years. Adidas focuses on leveraging the power of digital channels to create engaging and …
NIVEA Marketing Campaigns: Advertising Lessons for Modern Skincare ÌìÃÀ´«Ã½Å®ÓÅs
How can skincare brands improve their marketing strategies in a world where very popular young figures like Hailey Bieber, Rihanna, and Selena Gomez frequently pop out new products? That’s the question many beauty marketers are asking today. In an environment …
LOEWE Advertising: How Campaigns Made a 179-Year-Old House Viral
LOEWE advertising hits differently… and once you notice it, you cannot stop noticing it. It is the campaign image that makes you look twice. The TikTok video you did not expect to love but absolutely did. Something is happening at …
Maison Margiela Advertising Strategy: The Anti-Ad That Sells Everything
Maison Margiela advertising poses an interesting question for marketers: how did a brand that rejected traditional advertising become one of the most recognizable names in luxury fashion? Since its founding in Paris in 1988 by Martin Margiela, the brand has …
Acne Studios Advertising That Built a $285M ÌìÃÀ´«Ã½Å®ÓŠ— Marketing Explained
Acne Studios advertising is unlike almost anything else you’ll find in the fashion industry (and that’s exactly the point.) Not powerful in the Gucci or Louis Vuitton sense (splashed across every billboard, worn by every A-lister) but powerful in a …
What Givenchy Advertising Teaches Us About Timeless ÌìÃÀ´«Ã½Å®ÓÅ Positioning
Givenchy advertising may bring to mind Audrey Hepburn in that famous little black dress, or Meghan Markle stepping out of a car on her wedding day… Maybe on a perfume bottle, maybe on a red carpet, maybe because you remembered …
