Rex Weston, Author at ��ýŮ��

Avoid These Two Insurmountable Email Signature Design Mistakes

Rex Weston — Wed, 27 Mar 2024 11:43:54 +0000

As a designer, level-setting expectations are of critical importance if you wish to avoid the uncomfortable situation of creating a beautiful email signature design, only to discover later that it’s frequently failing in the, always messy, realm of email. The first step in this process is to take certain design concepts off the table before …

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Email Signature Program Maintainability: The “Swiss Army Knife” Approach

Rex Weston — Tue, 05 Mar 2024 11:41:02 +0000

The design phase of an email signature program is of critical importance, not only in terms of the initial project’s success but also because oversights/mistakes at this stage can have serious adverse consequences down the road. On the low end of the continuum, these can manifest as increased complexity and difficulty in managing the program, …

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Email Signature Management: Minimizing the “Needy” User Problem

Rex Weston — Mon, 19 Feb 2024 08:16:45 +0000

The ongoing management of an email signature program will be much easier when you have satisfied users. Conversely, unsatisfied users can drive you crazy or even worse, go rouge. Preventing “needy” users is not hard, it just takes some forethought and… Anyone who’s managed an email signature program on an ongoing basis has likely encountered …

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Email Signature Management: In-House or Outsource?

Rex Weston — Tue, 13 Feb 2024 12:54:11 +0000

��ýŮ��-negative first impressions can occur in emails where poorly constructed email signatures are in use. To overcome this, an enterprise email signature management program should be implemented. Whether to do this in-house or outsource it depends on… Email signatures often serve as the digital equivalent of printed business cards – a brand-forward means of sharing …

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Rex Weston, Author at ������ýŮ��

Avoid These Two Insurmountable Email Signature Design Mistakes

Email Signature Program Maintainability: The “Swiss Army Knife” Approach

Email Signature Management: Minimizing the “Needy” User Problem

Email Signature Management: In-House or Outsource?

Rex Weston, Author at ��ýŮ��