Michella Vega Maryam, Author at ��ýŮ��

Progressive Web Apps: Industry Insights and Growth Trends

Michella Vega Maryam — Fri, 13 Dec 2024 14:03:01 +0000

When Progressive Web Apps (PWAs) were first introduced by Frances Berriman and Google engineer Alex Russell in 2015, they represented more than a new web technology– they offered brands a pathway to engage customers in a streamlined, app-like experience without the baggage of app stores and large downloads. When speed, accessibility, and mobile-first experiences define …

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TikTok Adds Keyword Targeting for Search Ads

Michella Vega Maryam — Mon, 28 Oct 2024 23:13:52 +0000

TikTok has introduced a new feature for Search Ads that allows advertisers to choose the keywords they want their ads to be associated with. This update gives brands more control over who sees their ads, enhancing their ability to reach users when they’re actively searching for content to engage with. Realising 23% of users searching …

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Google Brings Store Rating To Search Result In 4 New Countries

Michella Vega Maryam — Tue, 22 Oct 2024 11:54:23 +0000

For online shoppers, reviews have always been a key part of their decision-making process. Traditionally, checking a store’s reputation involves several steps—searching for the product, visiting the retailer’s site, and reading reviews on a dedicated page. Now, Google has streamlined this process with a new update: store ratings are directly integrated into search results. On …

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Threads’ Rise in Download Rankings: Should You Add It to Your Marketing Strategy?

Michella Vega Maryam — Fri, 27 Sep 2024 11:48:50 +0000

In July 2023, Instagram made its bold move by launching Threads, a new app designed to compete with Twitter. Within 24 hours, Threads amassed an impressive 30 million sign-ups, as reported by TechCrunch, sparking widespread attention in the tech and digital marketing world on whether it would replace Twitter as the next big thing. Despite …

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YouTube Rolls Out New Solution to Detect Deep Fakes

Michella Vega Maryam — Fri, 27 Sep 2024 11:03:41 +0000

AI is changing how we create content. Tasks that once took hours and expertise, like writing scripts, editing videos, or adding captions, can now be done in minutes by almost anyone. But as AI continues to evolve, it’s opening the door to new problems, especially on platforms like YouTube. One of the most pressing issues …

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Google’s “Information Gain” SEO Approach: What Does It Mean for Your Website Ranking?

Michella Vega Maryam — Wed, 11 Sep 2024 09:31:32 +0000

If your content isn’t performing as well as it used to, the issue might not be the keywords but Google’s new SEO metric. As reported by Search Engine Journal, Google’s pursuit of a better search experience has led to the “Information Gain” patent. Instead of focusing on keywords, Google’s algorithm now evaluates the overall relevance …

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What’s the Catch with Google AI Overview?

Michella Vega Maryam — Fri, 30 Aug 2024 17:25:15 +0000

When we think about search results, the image of endless lists of links and the snippet from a website comes to mind. However, search habits are evolving. According to Salesforce, 34% of people now turn to AI for learning new things. The appeal lies in receiving a comprehensive answer that directly addresses the question, a …

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Google Delays Phasing Out Third-Party Cookies: What Does It Mean for Your Business?

Michella Vega Maryam — Tue, 06 Aug 2024 08:33:22 +0000

Imagine you’re browsing a favourite news site, and suddenly you see ads for shoes you recently checked out on another website. It feels like the internet knows you, and in a way, it does—thanks to third-party cookies. These small data files track your activity across sites, helping advertisers deliver targeted ads. Despite all the talk …

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Protect Your ��ýŮ��: Embrace Privacy-First Marketing

Michella Vega Maryam — Mon, 01 Jul 2024 04:20:00 +0000

Imagine waking up to find your company’s platforms hijacked, bombarding your audience with false information. Or worse, discovering a data breach has exposed your customers’ sensitive information, shattering their trust with you as a digital business. That is the reality for businesses today: $3.25 billion was lost due to attacks on social media platforms in …

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Michella Vega Maryam, Author at ������ýŮ��