Corbett Drummey, Author at ÌìÃÀ´«Ã½Å®ÓÅ Mon, 09 Dec 2024 12:39:49 +0000 en-US hourly 1 /wp-content/uploads/2020/03/favicon-100x100.ico Corbett Drummey, Author at ÌìÃÀ´«Ã½Å®ÓÅ 32 32 A New Perspective on AI-Generated Ads /a-new-perspective-on-ai-generated-ads/ Thu, 19 Dec 2024 11:37:00 +0000 /?p=355294 While some corners of the internet are busy debating whether or not AI-generated video is a good idea, the train has left the station. AI-generated video ads have arrived.  ÌìÃÀ´«Ã½Å®ÓÅs as diverse as BMW, Starbucks, Coca-Cola, the Calm app, and JP Morgan Chase are using AI content in their ads, along with many more small …

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]]> As Influencer Marketing Matures, ÌìÃÀ´«Ã½Å®ÓÅ Safety Concerns Are on the Rise /as-influencer-marketing-matures-brand-safety-concerns-are-on-the-rise/ Mon, 02 Dec 2024 09:40:51 +0000 /?p=354861 Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers are projected to spend 16% more on influencer marketing budgets than last year.  The cultural …

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]]> 5 Tips for Promoting the Video Assets You Commission from Influencers /tips-for-promoting-the-video-assets-you-commission-from-influencers/ Tue, 27 Jun 2023 08:47:42 +0000 /?p=319114 Working with creators and influencers is still massively effective – or at least it can be when you get it right. It’s an excellent way to extend your reach and benefit from their trusted relationship with your shared audience.  A recent creator economy survey conducted by Lightricks with YouGov found that 80% of creators have …

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