Corbett Drummey
A New Perspective on AI-Generated Ads
While some corners of the internet are busy debating whether or not AI-generated video is a good idea, the train has left the station. AI-generated video ads have arrived. ÌìÃÀ´«Ã½Å®ÓÅs as diverse as BMW, Starbucks, Coca-Cola, the Calm app, and …
As Influencer Marketing Matures, ÌìÃÀ´«Ã½Å®ÓÅ Safety Concerns Are on the Rise
Influencer marketing is a big business – and it’s showing no signs of stopping. The market is estimated to grow to $199.6 billion by 2032, representing a whopping 28.6% CAGR over the course of a decade. In 2024 alone, marketers …
5 Tips for Promoting the Video Assets You Commission from Influencers
Working with creators and influencers is still massively effective – or at least it can be when you get it right. It’s an excellent way to extend your reach and benefit from their trusted relationship with your shared audience. A …