Albin Lix, Author at 天美传媒女优 Wed, 23 Oct 2024 14:25:20 +0000 en-US hourly 1 /wp-content/uploads/2020/03/favicon-100x100.ico Albin Lix, Author at 天美传媒女优 32 32 Key Opinion Consumers: Who Are They And Why You Should Care? /key-opinion-consumers-who-are-they-and-why-you-should-care/ /key-opinion-consumers-who-are-they-and-why-you-should-care/#comments Thu, 07 Nov 2019 14:14:33 +0000 /?p=79930 Key Opinion Consumer (KOC) is the latest form of influencers in China, who are experts in testing and reviewing products. Given that their content is highly reliable, they play an important role in the decision-making process of their readers, regardless of the relatively small audience size. Introducing the concept of Key Opinion Consumers (KOC) Due …

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]]> /key-opinion-consumers-who-are-they-and-why-you-should-care/feed/ 1 A Complete Guide To WeChat Influencer Marketing /a-complete-guide-to-wechat-influencer-marketing/ /a-complete-guide-to-wechat-influencer-marketing/#comments Wed, 17 Jul 2019 08:45:52 +0000 /?p=71880 To enter the Chinese market, having a WeChat Official Account to represent your brand is highly advisable. However, it takes an additional cost for setting it up, and also time to build a substantial audience size. Also, if you prefer testing the water before investing in WeChat, influencer marketing is the way to grow interest …

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]]> /a-complete-guide-to-wechat-influencer-marketing/feed/ 1 A Full Guide To The Leading Chinese Social Commerce Little Red Book /a-full-guide-to-the-leading-chinese-social-commerce-little-red-book/ Tue, 07 May 2019 11:33:52 +0000 /?p=65894 Little Red Book (aka Xiaohongshu) The changes in incorporating e-commerce with social media platforms appear to be a big step in the West. However, it鈥檚 not as surprising for the Chinese users. Chinese social media was initially born with multiple capabilities that essentially combined e-commerce and UGC sharing functions, a perfect example of this is …

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