Alara Baltutan, Author at ��ýŮ��

Eskimoz on GEO: Turning AI Visibility into a Structured, Standalone Service

Alara Baltutan — Tue, 07 Apr 2026 10:42:29 +0000

As generative AI continues to reshape search, agencies are taking different paths to define GEO. Some weave it into SEO, others extend content strategies to include it. In this edition of The GEO Series, Johnny Craston, Head of Operations at Eskimoz, presents a more defined approach. At Eskimoz, GEO is built and delivered as a …

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Parachute Design Group on GEO: How AI Visibility Actually Gets Built Inside Agencies

Alara Baltutan — Tue, 07 Apr 2026 10:42:26 +0000

As generative AI continues to reshape search, many agencies are still defining what GEO means in practice. While the concept is widely discussed, the reality of how it is structured, delivered, and scaled remains less clear. In this edition of The GEO Series, Jay Eckert, Founder and Creative Director at Parachute Design Group, offers one …

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Digital Nomads Hong Kong on GEO: From Visibility to Conversion in AI Search

Alara Baltutan — Tue, 07 Apr 2026 10:42:24 +0000

As generative AI reshapes how users discover information, one assumption is starting to break down that visibility in search is primarily a top-of-funnel activity. In this edition of The GEO Series, Francesco Bonafine, Managing Director of Digital Nomads Hong Kong, offers a perspective that challenges this idea directly. For his team, GEO is not just …

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Amsive on GEO: Measuring Visibility Beyond Clicks in AI Search

Alara Baltutan — Tue, 07 Apr 2026 10:42:19 +0000

As generative AI reshapes how users discover information, agencies are being pushed to rethink one of the most fundamental concepts in digital marketing: how performance is measured. In this edition of The GEO Series, Sarah Gray, SVP of Marketing at Amsive, shares a perspective that reflects both maturity and realism. GEO is not treated as …

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The Charles on GEO: From Rankings to Citations in AI-Driven Search

Alara Baltutan — Mon, 06 Apr 2026 18:07:51 +0000

As generative AI continues to reshape search, one of the most important shifts lies in how visibility is earned. Rankings still matter, but they are no longer the end goal. In this final edition of The GEO Series, James Ward, Associate Media Director at The Charles Group, shares a perspective that reflects how agencies are …

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Brick Marketing on GEO: Making AI Visibility Work Without Perfect Data

Alara Baltutan — Tue, 31 Mar 2026 11:33:36 +0000

As generative AI continues to reshape how visibility is defined, many agencies are navigating a key tension: how to deliver meaningful GEO outcomes in an environment where tools, metrics, and expectations are still evolving. In this edition of The GEO Series, Nick Stamoulis, President of Brick Marketing, shares a perspective grounded in execution, focusing less …

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Pragmatica on GEO: From Traffic to AI-Driven Visibility

Alara Baltutan — Tue, 31 Mar 2026 10:36:42 +0000

As generative AI becomes a core layer in how users access information, agencies are starting to rethink one of the most fundamental questions in digital marketing: what does it actually mean to be visible? In this edition of The GEO Series, Alex Alokhin, SEO Expert at Pragmatica, shares a perspective rooted in performance but evolving …

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Crowd on GEO: Why AI Search is About Entities, Not Links

Alara Baltutan — Tue, 31 Mar 2026 10:09:41 +0000

The shift to generative AI is not just changing how users search. It is redefining how information is evaluated behind the scenes. In this edition of The GEO Series, Arunya Joshi, SEO Manager at Crowd, offers a perspective that captures this transformation clearly: the move from link-based ranking systems to entity-driven visibility. Based in Amsterdam, …

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The SEO Works on GEO: From Destination to Source in AI Search

Alara Baltutan — Tue, 31 Mar 2026 09:44:24 +0000

As generative AI begins to reshape how answers are surfaced, not just searched, agencies are starting to rethink what visibility actually means. In this edition of The GEO Series, Ben Foster, CEO of The SEO Works, shares a perspective grounded in SEO fundamentals, but evolving toward something more: a shift from attracting clicks to becoming …

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LOOP on GEO: Why ��ýŮ�� Authority Now Matters More Than Keywords

Alara Baltutan — Mon, 30 Mar 2026 10:00:56 +0000

As generative AI reshapes how information is discovered online, many agencies are still trying to understand what GEO really means in practice. For others, however, it is already becoming a structured part of their search strategy. In this edition of The GEO Series, we spoke with Michael John, CEO of LOOP, about how the agency …

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Luminary on GEO: Measuring AI Visibility in the Age of Generative Search

Alara Baltutan — Mon, 30 Mar 2026 10:00:26 +0000

As generative AI platforms increasingly influence how information is discovered online, agencies are beginning to rethink how visibility should be measured and optimized. In this edition of The GEO Series, we spoke with Adam Griffith, Managing Director at Luminary, about how the agency integrates GEO into its services and how teams are adapting to the …

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The Best B2B SaaS Marketing Strategies with Proven Track Records

Alara Baltutan — Tue, 17 Feb 2026 12:37:05 +0000

Discover the power of effective B2B SaaS marketing strategies, your key to unlocking new heights of success and setting your brand apart in a competitive market. As you might already know, SaaS is among the world’s fastest-moving and most innovative industries. At the same time, it assumes the title of the youngest part of the …

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Alara Baltutan, Author at ������ýŮ��