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- TikTok Ad Awards Greatest Small Business This award celebrates the 350,000 small businesses on TikTok that are tapping into the power of TikTok to drive impact for their business through innovative paid activity. 2025
Agency News
TikTok Announces Unify as Finalist for Work on Lavida Homes

TikTok Announces Unify as Finalist for Work on Lavida Homes
Perth home builder, La Vida Homes, has been shortlisted for TikTok鈥檚 鈥楪reatest Small Business Award鈥 for their presence on the social media platform TikTok, after using digital performance agency聽Unify Digital聽to manage its TikTok presence as part of its full-service offering.
The award recognises strategy, content, ideation, editing and management of La Vida鈥檚 TikTok ads, which was a collaborative effort between the agency and the client.
Unify鈥檚 Senior Digital Strategist, Sonia Sweeny, said:
Working with La Vida to develop their TikTok strategy and implementation has been a great experience. As a brand, they are prepared to have a little bit of fun and really understand the power of engaging, fit for purpose content.聽Our strategy and creative teams worked closely with the La Vida team on ideation and production 鈥 at one point, we were producing up to 28 videos a month for them! The results speak for themselves, with multiple videos going viral, delivering good engagement and lots of leads from both paid and organic content.听听It was a learning experience for all of us, and our knowledge of what works on the platform grew dramatically with an 鈥渁ll-in鈥 approach. TikTok has been a strong channel for La Vida, and we are proud to have played a role in that success.
La Vida Homes is one of only three brands shortlisted, with its campaign beating off competition and content from the 350,000 small businesses that use TikTok to drive their business. It is also the only representative from WA at the prestigious awards, which have recognised international brands like PepsiCo, Spotify and Canva across other categories.
Unify Performance Director, Oliver Notley, said:
Unify is thrilled to be recognised by TikTok with this award nomination. Over the past 24 months TikTok has emerged as such a powerful performance and brand building platform, as an agency we have really invested a lot into our TikTok offering engineering an entire full service production team designed to consistently pump out the volume of content that a successful TikTok account requires, without breaking the client鈥檚 bank in the process!. It is a lot of work, but the upside is absolutely massive and we are so lucky to have a number of incredible clients like La Vida Homes who are keen to put in the hard yards and come on that journey with us.
Collectively, the 28 finalists鈥 entries earned over 559 million likes, demonstrating their huge impact in Australia, and worldwide.
La Vida鈥檚 Marketing Manager for Western Australia, Siobh谩n Dunkley, said:
We collaborated with Unify to develop an integrated social strategy that included establishing a presence on TikTok. The results were remarkable; we experienced significant brand growth by incorporating TikTok into our paid strategy, and we had a lot of fun in the process! We are honoured to be recognised alongside some incredible brands at the TikTok Awards next month, and we would like to extend our gratitude to Unify for their hard work and collaboration.
This year saw a record-breaking 128 entries. Winners will be announced at the TikTok Ad Awards ceremony on February 19th in Sydney.
Agency: Unify
Published: Feb 2025





