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THE GOAL

Norwegian Cruise Line set out to introduce the newly expanded Great Stirrup Cay, its private island in the Bahamas, with a social-first program designed to generate awareness, qualified site traffic, and sweepstakes entries; all on an accelerated timeline.

Three challenges defined the campaign:

1. Speed to market: We accelerated an originally planned 30-day launch window into 15 days, requiring a high-confidence plan and rapid daily optimization.
2. Signal to scale: The need for creator content that felt native and aspirational yet could be scaled through paid amplification.
3. Full-funnel intent: The campaign had to do more than rack up views, with explicit KPI guardrails for reach, engagement, traffic, and sweepstakes entries.

THE APPROACH

The campaign was engineered as a full-funnel strategy rather than a set of one-off posts. Eleven creators across Instagram and TikTok were selected to balance macro reach with mid- and micro-level credibility. The content plan was organized into a three-act narrative – announce > enter > last-chance – to move audiences through the funnel with intention. Across the flight, creators produced 86 assets, giving the program a steady cadence of new hooks to test and fresh material for amplification.

Creative direction concentrated on three conversion levers proven to move travel audiences:

1. Destination desire: sun-soaked, POV shots of Great Stirrup Cay to spark FOMO and set the vibe.
2. Clear utility: what’s new on the island and why it matters for cruisers (amenities, ease, exclusivity).
3. Deadline energy: strong CTAs, simple mechanics, and reminder content as the entry window closed.

As top-performing storylines emerged, creator posts were amplified on Meta and scaled in three deliberate moves: launch for discovery, mid-flight to sustain momentum, and an end-game conversion push.

• Phase 1 began with a front-loaded budget and a custom event to track sweepstakes entrants.
• Phase 2 shifted links to the sweepstakes announcement, triggering a rapid lift in entries
• Phase 3 reduced daily budgets and rebalanced objectives between reach and traffic to set up the close.

THE RESULTS

A creator-led content engine, paired with phased Meta amplification and tight measurement, turned awareness into action. The announce > enter > last-chance cadence built momentum, while whitelisting scaled only the highest-signal content. That strategy delivered massive reach, efficient traffic, and a surge in entries, well beyond initial benchmarks.

• 300% increase in MoM organic traffic
• 18M total impressions
• 18.2K total entrants

THE GOAL

TP-Link, a leading consumer electronics brand, set its sights on increasing online sales during the competitive holiday season. The brand aimed to capture the attention of digital-first shoppers across key platforms, most notably TikTok, and drive performance through creator-led storytelling and native commerce.

THE APPROACH

Trevant launched a comprehensive multi-channel strategy that leveraged 40 creators in various niches, blending organic influence with paid acceleration. Creator partnerships on TikTok fueled engaging native content, netting out as the top-performing platform in saves and shares, indicating high platform intent, while generating 507K video views, 24.3K engagements, and an impressive 4.8% engagement rate.

Building on this momentum, we tested both website conversion and product sales campaigns. Product sales clearly led the pack, driving 510 purchases, allowing us to shift budget for maximum efficiency.

Daily performance monitoring also revealed a key insight: CPAs spiked five days before Christmas. This real-time data not only informed in-flight adjustments but will also shape future seasonal planning.

THE RESULTS

The multi-channel strategy, utilizing TikTok’s native shopping experiences, delivered efficient, high-impact holiday sales through strategic targeting and real-time optimization. By pairing creator-led creative with TikTok Shop’s product shopping ads with a broad product set, we were able to cut cost-per-acquisition (CPA) dramatically.

• 5% organic TikTok engagement rate
  
• 65% decrease in CPA
• 507k video views

THE GOAL

Increase awareness of limited time offer
Slim Chickens partnered with Trevant to strategize and execute on one of their inaugural influencer activations supporting the promotion of their dry rub wings. Their goal was to drive promotional awareness & engagement across younger demographics.

THE APPROACH

Educate consumers with creator content
Leveraging Trevant’s end-to-end influencer solution, Slim Chickens was able to activate 12 creators (a mixture of mid and mega) across TikTok & Meta. To drive a cohesive approach & engagement across individual creators we centered the briefs around the hashtag #DiscoverYourWings.

Creators paired this with their own spin on a dry rub wing taste test for some mouth-watering content. To further penetrate Slim Chickens’ core demo we amplified this creator-based content across Meta, blending our strategic media buying with careful influencer selection for enhanced outcomes.

THE RESULTS

Core demo successfully reached across Meta & TikTok
72% of total engagements were driven by users 18 – 34, accomplishing Slim Chickens’ goal of engaging a younger audience while simultaneously driving awareness and engagement across creator posts.

• 7.6M video views cross-channel
• 2.6M post engagements cross-channel
• 4.9% average engagement rate