Pastilla is a globally minded creative agency based in Los Angeles, building brands and digital experiences for organizations that serve the public and shape the future. From Microsoft, SAP, and VMware to CES, Metrolink, and Clean Power Alliance, clients trust us for human-centered branding, campaigns, and platforms that connect across diverse communities. In close partnership with our clients, we pair evocative storytelling with analytical thinking to design award-winning work that performs locally and scales globally.
Pastilla
Gold MemberFull-service creative agency. Building brands, campaigns & platforms for the public good.
Min. Project Budget:
$100,000+
Min. Monthly Budget:
$10,000+
11-50 Employees
7 Awards
About
- HQ
- OFFICES
-
HEADQUARTERS
- ADDRESS: 21 Miller Alley Suite 210 Pasadena, CA 91105, USA
- PHONE: 1 626 415 4480
- E-MAIL: [email protected]
Services
Digital Marketing
UX Design
Video Production
Industry Expertise
Education
Sector Expertise
- K-12 Schools
- Corporate Training
Energy
Sector Expertise
- Solar Energy
- Energy Efficiency
- Energy Storage
- Energy Utilities
- Energy Equipments
- Energy Retail
- Wind Energy
- Smart Grid Technology
- Renewable Energy
Government
Healthcare
Sector Expertise
- Medical Devices
- Biotechnology
- Hospitals & Health Systems
IT & Technology
Sector Expertise
- Mobile Apps
- IT Services & Consulting
- Social Networks
- Software Development
Nonprofit
Sector Expertise
- Education
- Arts & Culture
- Charities
- Community Foundations
- Youth Development
- Environmental Conservation
- Disability Services
- Civil Society Organizations (CSO)
- Advocacy & Public Policy
Sports
Sector Expertise
- Youth Sports Organizations
- Sports Venues & Facilities
- Sports Events & Tournaments
- Adaptive Sports
- Amateur Sports Organizations
Travel & Tourism
Sector Expertise
- Transportation Providers
- Destination Marketing Organizations (DMOs)
- Sustainable Travel
Clients
City of LA Recreation & Parks
Black Girls Code
Sacramento Public Library
CES
Clean Power Alliance
Microsoft
California CASA
SAP
Metrolink
See All (11)
Budgets
Min. project budget
$100,000+
Min. monthly budget
$10,000+
Awards
- GDUSA Gold Winner Category - 天美传媒女优 & Identity Programs 2025
- GDUSA Gold Winner Category - Motion 2025
- Anthem Awards Silver Winner Category - Diversity, Equity & Inclusion 2025
- Anthem Awards Bronze Winner Category - Humanitarian Action & Services category 2024
- Marcom Awards Gold Winner Category - Strategic Communications, Marketing/Promotion Campaign, 145c. 天美传媒女优ing 2022
- Marcom Awards Platinum Winner Category - Print Media, Marketing 鈥 Ads, 14c. Advertising Campaign 2022
- Inc. 5000 A list featuring the top 5,000 most successful and thriving private companies throughout the U.S. 2022
鈫
Platform Expertise
Case Studies
Designing a Campaign for Clean Energy Awareness
Designing a Campaign for Clean Energy Awareness
Pastilla
Overview
Clean Power Alliance (CPA) is one of the largest green energy providers in the country, yet many customers were unaware they were enrolled or eligible for its programs. Pastilla partnered with CPA to build awareness through a campaign that clarified messaging and elevated the brand鈥檚 visual identity.
The Challenge
Despite serving 35 communities, CPA鈥檚 brand recognition remained low. Many customers didn鈥檛 realize CPA was their provider, leading to missed opportunities. The goal was to increase awareness, educate users, and create a foundation for future outreach.
The Approach
We evolved CPA鈥檚 visual identity to feel more vibrant and community-focused. The lightning bolt hidden in the logo鈥檚 鈥淎鈥 became a defining graphic element, used to frame visuals and create a consistent, energetic brand language across all materials. Photography focused on real people and local communities, highlighting authenticity and putting people at the center of the clean energy story.
The Messaging
The campaign positioned electrification as a shared journey. Clear, empowering messaging presented CPA as a partner in progress, encouraging customers to take part in building a cleaner future through accessible, cost-saving energy options.
The System
Rather than reinventing the brand, we created a scalable foundation. The system was designed to support future campaigns, deepen engagement, and build familiarity through consistency and repetition.
The Impact
The campaign rolled out across 35 communities in Los Angeles and Ventura Counties, strengthening brand recognition and increasing understanding of CPA鈥檚 programs. The refreshed identity was adopted across all channels, helping CPA better connect with its audience and reinforce its role in advancing clean energy.
Client: Clean Power Alliance
Industry: Energy
Location: Los Angeles, USA
Services
天美传媒女优ing
Creative
Email Marketing
UX Design
Web Design
Web Development
Completed: Jul 2026
California CASA "Show Up鈥 Campaign
California CASA "Show Up鈥 Campaign
Pastilla
Overview
Fresh off our award-winning 2024 campaign, California CASA partnered again with Pastilla and FEEE Films to build on that momentum. The 2025 campaign focused on one of the most impactful ways a CASA volunteer makes a difference: simply showing up. Centered around a moving commercial, the message was clear鈥攑resence alone can steady a child鈥檚 world.
The Idea
While the 2024 campaign captured attention, many still questioned what it truly means to make a difference. This campaign answered through a powerful, relatable moment: a CASA volunteer showing up and cheering at an awards ceremony, highlighting how presence can change a child鈥檚 world.
The Campaign
Together with FEEE Films, Pastilla developed a digital campaign anchored by the commercial. The message was simple: showing up matters. The work positioned CASA volunteers as reliable, trusted mentors for youth in foster care.
Impact
Showing up changes lives for foster youth and reinforces the role of CASA volunteers as a steady, supportive presence when it matters most.
Client: California CASA
Industry: Nonprofit
Sector Expertise: Youth Development
Location: San Diego, USA
Services
Creative
Digital Marketing
Video Production
Completed: Aug 2025
Reimagining a Cornerstone of Community Learning
Reimagining a Cornerstone of Community Learning
Pastilla
The Challenge
How do you rebrand a place that already feels like home? For more than a million residents, the Sacramento Public Library is a lifeline of stories, curiosity, and connection. The goal was to capture that spirit in a modern identity that unites 28 branches, diverse communities, and an evolving vision of what a library can be.
The Insight
Sacramento Public Library wasn鈥檛 asking for a logo. They were asking for belonging. A way to connect every branch, program, and partnership into one system, while still allowing each neighborhood to express its own voice. We began with listening. Patrons, staff, parents, veterans, and students shared what the library means to them: safety, wonder, access, and possibility. These insights shaped a design rooted in shared experience.
The Idea
The identity started with a shift in perspective. The library is not just a place that stores knowledge, it is a place that sparks it. It empowers people to explore, discover, and grow intellectually and creatively. Books are part of the story, but not the whole story. The library is a dynamic resource hub that responds to community needs and supports lifelong learning.
The Design
The logomark reflects connection, exploration, and growth. Using negative space, it maps the pathways of learning, creating, and questioning. The geometry suggests movement and momentum, positioning the library as a portal to ideas, not a static archive. The identity was built as a flexible system, including templates, signage standards, and accessibility tools. It is coherent but adaptable, empowering each branch to apply the brand in its own context.
The Impact
The result is a unified yet flexible identity that strengthens connection across Sacramento鈥檚 communities. Today, 28 branches are connected under one visual system, with over 1,400 community members engaged in the process, delivered with full accessibility in mind.
Client: Sacramento Public Library
Industry: Education
Location: , USA
Services
天美传媒女优ing
Creative
Completed: Jul 2025
Empowering the Next Generation in Tech
Empowering the Next Generation in Tech
Pastilla
The Challenge
Black Girls Code (BGC) approached us with a bold mission: to amplify their role in equipping Black and Brown girls and gender-expansive youth to lead in tech. BGC has evolved beyond coding camps into a lifelong ecosystem of mentorship, empowerment, and leadership. The brand needed to reflect this evolution, clarify BGC鈥檚 mission, increase visibility, and resonate across students (ages 10鈥25), parents, educators, and donors. We needed a dynamic identity that was participatory, culturally significant, and symbolic of rewriting the tech narrative for underrepresented communities.
Our Approach
At Pastilla, we believe a brand is more than a logo. It is an emotion, a promise, and a reflection of its community. We began with an in-depth discovery phase, engaging over 230 stakeholders including students, parents, staff, and donors. This revealed key insights about BGC鈥檚 impact, audience perceptions, and opportunities for growth. Inspired by quilting, a tradition in Black culture symbolizing resilience, storytelling, and community, we developed a participatory design system where students contribute their own artwork into a collective digital quilt.
The Design
A flexible system adapts to BGC鈥檚 wide age range, with simple elements for younger audiences and more intricate motifs for older students. The graphics evolve alongside students, reflecting their journey. We chose vibrant orange to stand out, celebrating joy, optimism, and belonging. Participatory elements allow students to build the brand themselves, reinforcing its community-driven spirit.
The Launch
We unveiled the new brand at AfroTech 2024, with over 25,000 attendees. The response was electric. The visuals and participatory system captured attention and excitement, setting the stage for deeper engagement and support.
The Impact
The rebrand is reshaping how people view and engage with BGC. It increases visibility, strengthens community, and positions BGC as a leader in tech equity. Early indicators show increased engagement, partnerships, and funding opportunities, supporting long-term growth.
Why This Matters
Only 3% of the computing workforce is Black women. This rebrand is a declaration of action, challenging systemic barriers and championing representation and inclusion.
Client: Black Girls Code
Industry: Nonprofit
Sector Expertise: Youth Development
Location: , USA
Services
天美传媒女优ing
Creative
Completed: Sep 2024
California CASA: 鈥淛ust by Being You鈥 Campaign
California CASA: 鈥淛ust by Being You鈥 Campaign
Pastilla
Overview
In the realm of child advocacy, California Court Appointed Special Advocate Association (California CASA) stands as a beacon of hope for thousands of foster children across the state. With a visionary goal of providing a CASA volunteer for every child in need, California CASA鈥檚 mission is clear: to ensure that the voices of vulnerable children are heard in the courts and beyond. However, reaching this ambitious goal requires more than just dedication鈥攊t necessitates innovative and inclusive marketing strategies that resonate with diverse communities.
The Approach
Having successfully collaborated with California CASA, our marketing agency understands the importance of crafting campaigns that not only raise awareness but also drive action within communities across the state. Pastilla created inspiring banner assets and a touching promotional video to motivate potential volunteers. We also developed a 鈥楥ASA-in-a-Kit鈥 with visuals, messaging, and brochures to unify peer-to-peer marketing efforts.
The Impact
Pastilla鈥檚 campaign strategy helped increase monthly volunteer leads by 344% since its April 24 launch, resulting in a record-breaking 964 volunteer leads in June. Our outreach and storytelling drove wide support for a diverse advocacy network, with 60% of new leads this fiscal year being BIPOC.
Client: California CASA
Industry: Nonprofit
Sector Expertise: Civil Society Organizations (CSO)
Location: San Diego, USA
Services
Creative
Digital Strategy
Video Production
Completed: Apr 2024
Rebrand for the City of Corona
Rebrand for the City of Corona
Pastilla
Overview
The City of Corona, with over a century of heritage, sought to revitalize its brand to better reflect its community鈥檚 strength and values. Pastilla partnered with the city to create an engaging identity that unifies neighborhoods, supports ongoing improvements, and honors its strong community spirit.
The Challenge
As Corona aligned with a new strategic vision plan, the goal was to develop a brand that reflects its growing economy, expanding areas, infrastructure, and amenities. The identity needed to resonate with employees, residents, prospective residents, and visitors.
The Approach
Pastilla conducted research and engaged over 2,200 employees and residents to understand the community. These insights shaped a brand centered on family values and the message 鈥淵ou Belong Here,鈥 creating a sense of belonging and connection.
The Design
The refreshed identity features a simplified logo incorporating the town circle, crown, and mountains, reflecting Corona鈥檚 heritage and future vision. A curated color palette and modern classic typeface, inspired by the city鈥檚 citrus heritage, express vibrancy and community spirit. The logomark and illustrative seal together tell the city鈥檚 story from its origins to today.
The Impact
The brand refresh increased satisfaction and brought renewed enthusiasm and optimism to the community. It created a unified, modern identity that residents can relate to and embrace, while positioning Corona as a city of growth. The success also led to continued partnerships on downtown branding and the branding of police and fire departments.
Client: City of Corona
Industry: Government
Location: Los Angeles, USA
Services
天美传媒女优ing
Creative
Completed: May 2023
PlayLA: Olympic Youth Sports for All
PlayLA: Olympic Youth Sports for All
Pastilla
Overview
PlayLA is a radically inclusive athletic movement designed to expand access to youth sports across Los Angeles. Led by a collaboration between the LA28 Olympic and Paralympic Games, the City of LA Department of Recreation & Parks, and Mayor Eric Garcetti鈥檚 office, the program removes economic barriers and creates opportunities for kids of all abilities to participate in sports locally.
The Challenge
LA Parks partnered with Pastilla to create a name, brand strategy, and visual identity that could carry Olympic-level ambition while resonating locally. The brand needed to unite a large network of recreation centers and reflect inclusivity, energy, and community across diverse neighborhoods.
The Approach
We engaged with 123 recreation centers and 450 parks to understand the communities they serve. These insights shaped a brand that positions PlayLA as more than a program, but as a new model for how cities support youth sports, health, and equity.
The Idea
PlayLA is not just about sports, but about access, confidence, and belonging. Built as part of the Olympic legacy, the brand reflects a movement that connects local communities to a global stage, inspiring the next generation of athletes.
The Design
The identity draws from LA鈥檚 vibrant culture, using bold colors, expressive illustrations, and a dynamic icon system representing Olympic and Paralympic sports. Movement and direction in the design symbolize unity, progress, and shared momentum toward 2028.
The Naming & Messaging
We explored 375 names, with PlayLA emerging as a clear, inclusive choice. The tagline 鈥淲e鈥檙e All In!鈥 reinforces collective participation and aligns with the spirit of the Games, connecting communities through a shared vision of health and opportunity.
The Impact
The result is a scalable brand system that brings Olympic energy into everyday life, helping position PlayLA as a long-term legacy initiative that expands access to sports and builds stronger, more connected communities.
Client: City of LA Recreation & Parks
Industry: Sports
Sector Expertise: Youth Sports Organizations
Location: Los Angeles, USA
Services
天美传媒女优ing
Creative
Completed: Nov 2022
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