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Diony partnered with Eden Mobility to redesign and rebuild its ecommerce website, creating a more accessible, intuitive, and conversion-focused online experience.

The new bespoke Shopify platform was designed to make it easier for customers to explore a complex product range, compare options, and move confidently from browsing to purchase or enquiry.

Eden Mobility is the UK’s largest retailer of mobility and daily living equipment.

Established in 1998, the business operates just under 50 stores nationwide and offers products including mobility scooters, stairlifts, rise and recline chairs, and daily living aids.

The Challenge

Eden Mobility needed a website that could better support its diverse audience and large product catalogue.

The existing online experience made it difficult for users to navigate products, compare options, and understand the next step. Many customers, including older users and carers, needed clearer guidance, stronger reassurance, and a more accessible buying journey.

The Approach

Diony redesigned the customer journey around usability, accessibility, and conversion.

The site structure and navigation were simplified to help users find the right products more easily. Clearer pathways were introduced for buying online, booking assessments, and accessing assisted services.

The Solution

Diony designed and developed a 100% bespoke Shopify website built around Eden Mobility’s product range, customer needs, and future growth.

The platform included improved navigation, advanced filtering, product comparison tools, dynamic content blocks, accessible layouts, clear typography, larger tap targets, and a mobile-first design.

Product pages were also rebuilt with a stronger CRO focus, making key information such as specifications, finance options, VAT relief, and trust signals easier to understand.

The Results

The new platform gives Eden Mobility a stronger foundation for ecommerce growth, with a faster, more accessible, and more scalable online experience.

It helps customers browse, compare, and take action with greater confidence, while giving the business a website that can better support its product catalogue, customer journeys, and future digital activity.

Key improvements included:

• Improved product discovery across a complex catalogue
• Clearer navigation and customer journeys
• A more accessible experience across devices
• Stronger product pages built around customer confidence
• A simplified path from browsing to purchase or enquiry
• A scalable Shopify platform to support future growth

Diony partnered with Freedom Festival to grow its online presence, increase engagement, and help more people discover and attend its annual event.

Through creative strategy, paid social, SEO, and website improvements, the campaign helped Freedom Festival reach new audiences, strengthen its brand presence, and build a more engaged online community.

The work delivered a 216% increase in social reach, a 789% increase in social followers, and a 103% increase in social engagement.

Freedom Festival is a Hull-based arts charity that celebrates creativity and human rights through live performances, events, and cultural experiences.

The festival brings communities together and uses the arts to create shared moments across the city.

The Challenge

Freedom Festival wanted to reach more people online and attract new communities to its annual event.

The organisation needed a stronger digital presence, a more consistent brand identity, higher website traffic, and deeper engagement with audiences across Hull and beyond.

The Approach

Diony created a digital strategy focused on storytelling, community engagement, and consistent brand presentation.

The aim was to capture the energy and spirit of the festival online, helping audiences feel connected before, during, and after the event.

The Solution

Diony developed weekly and live social content, including artist spotlights, behind-the-scenes clips, and event-led updates that showcased the personality of the festival.

The website experience was refined with clearer navigation and stronger calls to action, helping visitors find event information and book tickets more easily.

ÌìÃÀ´«Ã½Å®ÓÅ consistency was also improved across digital and printed materials, giving Freedom Festival a clearer and more recognisable presence across every channel.

The Results

The campaign helped Freedom Festival increase awareness, grow its online community, and drive stronger engagement around the event.

Key outcomes included:

• 216% increase in social reach
• 789% increase in social followers
• 103% increase in social engagement
• Increased website traffic and ticket-booking activity
• Stronger brand recognition across social, digital, and printed channels

Diony partnered with Bentley Motors to design and develop a premium ecommerce platform that reflects the luxury, craftsmanship, and performance associated with the Bentley brand.

Bentley Motors is a British luxury automotive manufacturer known globally for handcrafted vehicles, bespoke design, and exceptional engineering. The brand needed an ecommerce experience that could match this reputation while making it easier for customers to browse, engage with, and purchase Bentley lifestyle products online.

The Results

The new Bentley Motors ecommerce platform delivered a premium shopping experience designed to support engagement, conversion, and long-term growth.

Key outcomes included:

• 150% higher site conversions in the first 30 days
• Sales across more than 25 countries
• 40% average order value above luxury ecommerce averages

By combining luxury brand storytelling, ecommerce strategy, CRO, and Shopify Plus development, Diony helped Bentley Motors create a future-ready ecommerce platform that supports both customer expectations and commercial performance.

The Challenge

Bentley required a high-performance ecommerce platform that delivered a seamless shopping journey across mobile, tablet, and desktop. The new platform needed to improve site performance, increase online sales, support real-time inventory handling, and provide a scalable backend capable of supporting global demand.

The goal was to create a digital shopping experience that felt premium, intuitive, and aligned with Bentley’s brand values, while also removing friction from the customer journey and encouraging more conversions.

Our Approach

Diony began by understanding how Bentley customers browse, explore, and make purchasing decisions online. These insights informed a user experience designed around clarity, confidence, and ease of use.

Every part of the platform was carefully considered, from navigation and product presentation to typography, imagery, micro-interactions, and checkout flow. The result is an ecommerce experience that mirrors the attention to detail and craftsmanship Bentley is known for.

The Solution

Diony designed and developed a Shopify Plus-powered ecommerce platform with a refined UX and UI that aligns with Bentley’s visual identity and luxury positioning.

The platform includes real-time inventory and product information, helping customers make informed purchasing decisions with accurate availability and product details. A streamlined checkout process reduces friction and supports faster conversions, while responsive design ensures a consistent experience across all devices.

The ecommerce platform was also built with scalability in mind, giving Bentley the flexibility to expand product ranges, manage updates efficiently, and support future growth across multiple markets.

Key Features

CRO-Optimised User Experience

The platform was designed to guide customers naturally towards purchase. Clear navigation, refined user journeys, and a frictionless shopping flow help convert interest into action without compromising the premium feel of the brand.

Shopify Plus Platform

Built on Shopify Plus, the ecommerce platform provides reliability, flexibility, and scalability. It supports efficient product management, real-time updates, and a robust backend for ongoing ecommerce growth.

Seamless Checkout

The checkout journey was streamlined to make purchasing quick and straightforward. Clear steps and a smooth flow help reduce drop-off and make it easier for customers to move from basket to confirmation.

Responsive Across Every Device

The platform performs seamlessly across mobile, tablet, and desktop, allowing customers to browse and buy with ease wherever they are.

Diony partnered with KCOM to improve its paid media performance across Meta Ads and Google Ads, shifting campaigns from traffic-led activity to conversion-focused broadband sign-ups.

The work delivered an 83% lower cost per result on Meta Ads, a 254% increase in monthly Paid Social purchases, 39% lower monthly Meta Ad spend, and 26.9% more conversions through Paid Search.

KCOM is one of the UK’s most established regional telecommunications providers, delivering full-fibre broadband and connectivity solutions across Yorkshire.

The Challenge

Before working with Diony, KCOM’s paid media activity was generating traffic but not enough measurable sign-ups. Conversion tracking was unreliable, making it difficult to see which campaigns were performing and where budget was being wasted.

The Approach

Diony rebuilt the paid media strategy around clear commercial outcomes. Campaigns were restructured around broadband sign-ups, tracking was improved across both platforms, and audiences were segmented for residential and business customers.

The Solution

On Meta Ads, Diony tested static, carousel, and video creatives to identify the strongest-performing messages and formats.

On Google Ads, Paid Search activity was refined, Performance Max campaigns were expanded, and regular search term reviews helped reduce wasted spend.

The Results

The new paid media strategy helped KCOM generate more broadband customers while lowering acquisition costs and improving return from advertising spend.

Key outcomes included:

• 83% lower cost per result on Meta Ads
• 254% increase in monthly purchases through Paid Social
• 39% reduction in monthly Meta Ad spend
• 26.9% more conversions through Paid Search

Diony partnered with Allenby Commercial to grow its audience beyond Hull and increase visibility for its commercial and industrial developments.

Through an omnichannel strategy across SEO, PPC, and social media, the campaign helped Allenby Commercial reach new audiences, increase engagement, and generate more enquiries.

The work delivered a 29% increase in new website users, an 18% increase in user engagement, and a 61% increase in contact form submissions.

Allenby Commercial is a family-run property developer based in Hull.

With more than 30 years of experience, the business has built trusted commercial and industrial spaces across the UK.

The Challenge

Allenby Commercial wanted to position itself as a leading name in property development across Yorkshire and the wider UK.

The business needed a marketing strategy that could raise awareness outside Hull, attract new businesses, and build credibility in new locations.

The Approach

Diony created a strategy focused on increasing reach, improving visibility, and driving more relevant traffic to the website.

The campaign combined SEO, paid search, and paid social activity to help Allenby Commercial connect with audiences outside its existing local market.

The Solution

Diony delivered an omnichannel marketing campaign across SEO, PPC, and social media.

The activity was designed to promote Allenby Commercial’s latest developments, increase brand awareness, and drive more potential customers to the website.

By combining organic visibility, paid media, and strategic campaign planning, Diony helped Allenby Commercial build a stronger digital presence and open up new opportunities across the UK.

The Results

The campaign helped Allenby Commercial reach a wider audience, increase website activity, and generate stronger enquiry levels.

Key outcomes included:

• 29% increase in new website users
• 18% increase in user engagement
• 61% increase in contact form submissions