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The Opportunity

When the campaign started in December 2024, Discovery Alert, a news site covering mining, commodities, and equities, had little visibility. With only 623 organic sessions each month, 111 critical events that were tracked, and an audience that was primarily Australian (with only 23.3% of visits from other countries), the platform encountered substantial scaling challenges. Without standard newspaper resources, the task was to increase traffic, get Google News approval, and draw in a worldwide readership.

Our Approach

To guarantee quality, authority, and scalability, we developed the campaign on AI-powered SEO, combining automation with professional oversight. Important components included:

1. AI-Driven Content Optimisation: In order to improve article creation, more than 45 prompt variations were tested. Clear query responses, expert-led introductions, and SEO-friendly design (bullet lists, tables, internal links) were given priority.

2. Improved Article Templates: To improve UX and search trust, organised layouts with author markup, stock-specific highlight boxes, connections to relevant content, and clear AI disclaimers were introduced.

3. Strengthening E-E-A-T: By switching from generic bylines to in-depth author profiles (like John Zadeh), Google’s perception of expertise and reliability were enhanced.

4. Broadening Global Reach: Using AI discovery techniques (Perplexity, Claude), new mining-related websites and YouTube sources were found, with a focus on the USA, UK, and Canada for broader content input.

5. Continuous Improvement: Following an early copyright challenge, prompts were modified weekly and Copyscape originality checks were performed to guarantee compliance and preserve quality.

With this strategy, we were able to grow responsibly and make sure Discovery Alert established itself as a reliable source in its industry.

Results and Impact:

–  Organic sessions increased from 623 to 142,000 monthly ( 22,692%), surpassing the 20,000 goal and establishing Discovery Alert as a top niche publisher.
–  Key Events: Increased monthly from 111 to 1,372 ( 1,136%), indicating high levels of reader engagement and participation.
–  Google News Approval: Placed through Google Publisher Centre in June 2025, greatly increasing authority and discovery.
–  Global Visitors: International reading increased from 23.3% to 64.3%, exceeding the target of 50% and solidifying its relevance on a worldwide scale.

The campaign turned Discovery Alert from a low-visibility website into a popular, internationally renowned platform in just seven months. We created a scalable SEO model that beat rivals and produced outstanding results by carefully utilising AI, fine-tuning prompts under professional supervision, and giving E-E-A-T top priority.

Online Flooring Store, a growing e commerce flooring retailer, was struggling to achieve strong visibility and sales performance online. Although the brand offered a large product range and competitive pricing, the website was not attracting meaningful organic traffic or converting visitors into customers.

At the start of the project, the site was held back by technical issues, a complex user journey, limited search visibility, and a structure that made it difficult to showcase products effectively. Despite previous investment in digital platforms, the business was not achieving the results needed to compete in a crowded market.

The goal was to transform Online Flooring Store into a leading online flooring destination. This required improving organic search performance, increasing qualified traffic, strengthening customer engagement, and driving online sales growth without relying heavily on paid ads.

Our Approach

We developed a comprehensive approach focused on user experience, site performance, and high impact SEO strategies designed to capture customers from first search through to checkout.

Key elements included:

• A full technical site audit to uncover barriers affecting visibility, crawlability, and performance
• A complete site redesign to simplify navigation and guide users easily through product selection
• Strategic improvements to product presentation, making it easier for customers to compare options and understand value
• A full SEO and content strategy focused on commercial intent keywords and product search behaviour
• Refined calls to action that encouraged enquiries and purchases at key points through the journey
• Streamlined checkout processes to remove friction at the final conversion step

By addressing performance, user experience, and search demand together, the strategy unlocked significant growth potential.

Results and Impact

Over the first 12 months, Online Flooring Store experienced exceptional growth across every major metric.

• Organic traffic increased by 704 percent, reaching 170,000 sessions per month
• Qualified online leads grew by 328 percent, increasing to more than 3,000 per year
• Page views climbed to more than 1.05 million for the year, a 307 percent increase

This transformation positioned Online Flooring Store as a leading flooring retailer online and significantly lifted their visibility, engagement, and conversion performance. The business now holds strong authority across high value product searches and continues to grow through ongoing search and e commerce optimisation.

Online Flooring Store is a clear example of how a data informed digital strategy, supported by user centred design and targeted SEO, can accelerate market growth and build long term competitive advantage in a rapidly evolving retail environment.

The Opportunity

Physio & Exercise Lab, a physiotherapy and rehabilitation facility in the southern suburbs of Perth, was primarily dependent on offline referrals and had little exposure in organic search. The website was only producing 1,160 organic sessions per month at the beginning of the campaign, ranking for just 443 keywords, with only 9 of those ranking first. The company faced fierce local competition, had little web inquiries, and wasn’t using paid advertisements. Building long-term search exposure and generating quantifiable lead growth through SEO alone was a challenge.

Our Approach

We concentrated on low-competition, high-intent injury and condition-based keywords—an underdeveloped but commercially viable sector. Despite having a clear local intent, some terms—such as “TMJ physio,” “ankle physio,” “osteoporosis physio,” and “groin physio” were poorly targeted by competitors.

Important elements of our strategy included:

– Individual service pages created for specific conditions and injuries, aligned with how users search when seeking treatment
– Local SEO targeting suburb-based queries (e.g. “Attadale physio,” “Melville physio,” “East Fremantle physio”)
– Informational, top-of-funnel content covering recovery, symptoms, and physiotherapy treatments to build topical authority
– Strategic internal linking to channel authority from blog content to key service pages
– Targeted link building through relevant, high-quality sources using natural anchors, without relying on spam or bulk outreach

The campaign was executed with a focus on content depth and strategic structure, involving minimal off-page activity and no paid advertising.

Results and Impact

– Organic traffic increased by 571% from 1,160 to 7,787 sessions per month
– Key conversion activities increased by 55% from 230 to 357 sessions per month
– Keyword footprint expanded from 443 to 5,324 total rankings
– In just 11 months, the clinic transformed from a minor player to one of the most well-known physiotherapy providers in the area, attracting valuable local traffic at every stage of the patient search process

The Opportunity

Aries Car Rental, an independent car hire provider based in Perth, aimed to improve its online presence in a space largely dominated by major brands such as Hertz, No Birds, and Avis

Despite offering strong value and quality service, Aries found it difficult to acquire new customers through organic search, relying predominantly on branded and direct traffic from users already aware of the brand.

To expand its reach and attract new customers, Aries partnered with us to strengthen its search visibility, increase non-branded organic traffic, and drive consistent bookings throughout the year—particularly during Perth’s off-season, where demand typically declines

Our Approach

We implemented a targeted SEO strategy to strengthen Aries organic visibility and drive new lead acquisition by focusing on niche opportunities.

1. Value-driven positioning strategy

To help Aries stand out in a highly competitive market, we optimised the website around the core search term “cheap car rentals perth”.

This included introducing special offers, creating dedicated fleet and category pages, developing individual rental pages, and expanding on rental terms and details.

By niching down, we aligned the site more closely with Aries unique value proposition, positioning it to attract high-intent traffic from both local and international users searching for affordable car rental options.

2. Landing page & conversion rate optimisation (CRO)

We designed and optimised landing pages tailored to specific customer segments, including tourists, families, and corporate clients, improving both relevance and conversion rates.

The booking journey was simplified by reducing unnecessary steps, enhancing mobile performance, and integrating a WhatsApp chatbot to route enquiries directly to the Aries team, improving response time and user experience.

We also strengthened conversion elements through clearer CTAs, improved above-the-fold content, and the addition of helpful information such as vehicle features, specifications, and key benefits. Supporting content highlighting why Aries is a leading independent provider further reinforced trust and improved overall conversion performance.

3. Authority-building content

To establish Aries as a trusted car rental expert in Perth and Western Australia, we prioritised the creation of locally relevant, authority-building content.

This included blog articles covering road trips, driving tips for international visitors, Perth travel guides, and practical topics such as parking in the city.

These efforts helped position Aries as a valuable resource for customers while strengthening credibility in the eyes of search engines.

Results and Impact

Over the course of the one-year campaign, the results significantly surpassed initial targets, delivering a 179% increase in bookings from organic traffic and a 68% growth in overall organic traffic.

We also achieved strong visibility gains, securing #1 rankings for competitive, high-difficulty keywords such as “cheap car rental perth”, “cheap car hire perth”, “cheapest car rental perth” and more.

Improved rankings for terms like “corporate car hire” helped offset the typical seasonality challenges within the tourism sector, driving more consistent demand throughout the year.

As a result of these efforts, reliance on branded traffic was substantially reduced, dropping from 71% in 2023 to 37% in 2024, indicating a stronger presence in non-branded search.

The effectiveness of this niche-focused strategy has also gained international recognition within the SEO industry.

The campaign was awarded “Best Local Search Marketing Initiative – SEO” at the Search Engine Land Awards 2024.